unibetOperating in the market since 1999, the UniBet Group is one of the largest online bookmakers in Europe. Having around 14.1 million registered users online, the company sincerely follows the mantra – “By Players, For Players.”

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It launched its English website at the same time as the Swedish language page. Its mobile platform was introduced in 2005. Over the years, it has expanded its business worldwide, acquiring many small bookmakers in the process.

Being one of the leading online betting sites, UniBet’s services cover soft games, sports leagues, online poker and casino, live betting and scratch cards. Its Malta-based headquarters and all international operations are owned by Nordic OMX, a public company owned by UniBet Group Plc.

In 2014, the company acquired the famous Danish bookmaker Bet24, got 24 new licenses and registered an annual turnover worth 197.2 million GBP. It owns international licenses for Alderney, Gibraltar and Malta.

Free Bets and Promotions

At UniBet, even if you lose your first bet, you end up receiving more money. Too good to be true, isn’t it? That’s right! As a part of its welcome bonus, UniBet offers £30 to first time punters who lose their initial bets. This scheme really attracts punters to their sportsbook section. The only condition is that as soon as you register for a UniBet account, you have to deposit £10 to make your first wager.

Depending on your bet value, the bet is settled. If you lose, you end up getting £30 back. That’s three times the actual amount you’ve wagered earlier. You can also check the ‘Unibet Bonus’ section for lucrative promos on sports and pre-match bets.

Additionally, there’s a welcome bonus worth £10 for casino rooms (both live and traditional). All bingo and poker players can use this incentive to kick start their glamorous casino life. Those who are interested in betting pools need to answer MCQs regarding the outcomes of a live match. If you answer them correctly, the highest scores will let you earn a share of the prize pool.

Thus, UniBet truly provides you the opportunity to test your luck and sharpen your skill as you jump from one market to another.

Sports and Games on Offer

UniBet’s slew covers a plethora of sports markets across 100+ countries. Its services extend to American football, golf, tennis, rugby, cricket, basketball, baseball, cycling, boxing, floorball, handball, greyhounds, ice hockey, snooker, motorsports, volleyball, winter sports, wrestling etc. It also covers non-sports events and politics.

Aside from sports, UniBet gaming network explores a whole range of casino games via different platforms like Genesis Pushing, NetEnt, WMS and Push Gaming.

Being the seventh most used bookmaker in the UK, UniBet offers competitive, high-value odds and a lower average betting margin. To put this in simpler words, you pay low commissions to the website and reap a larger profit margin from your transactions. UniBet’s ‘Open Odds’ gives you great value for your amount. However, its quality isn’t consistent across different sports. A few sports markets and leagues like the Nordic football league offer you good fortune.

There are 40,000 events available across 165,000 markets for in-play betting. Aside from this, the ‘Livestream service’ gives you a substantial advantage in sizing up your bets. You also get flexibility to control your live bets using the Cash-In option.

Banking, Security and Customer Service

UniBet is undoubtedly safe! It believes in maintaining transparency and complete confidentiality in all transactions. Therefore, its transactions are secured by 128-bit SSL encryption issued by TrustWave. This means you no longer need to worry about your information being compromised.

Like their sports services, it has added almost every payment option to its banking list. Its withdrawal and deposit services include e-wallet likes Skrill, Neteller, PayPal, etc. Prepaid credits like Ukash, PaySafe, and debit/credit services like Maestro, MasterCard and Visa for quick monetary transactions. Payment transfers are usually quick and it takes just 2-3 days for customers to transfer money to their bank accounts.

UniBet has also put in relentless efforts to improve the quality of its customer service. Its customer service representatives can be reached via online chat windows, emails and phone calls. For queries and complaints, you can reach them at info@unibetsupport.com, or Toll-free number: 0800 013 157. International callers can reach them at +44 207 949 0088.


It has been nearly more than a decade since UniBet is functional in the market. If you wish to experience entertaining casino games and live sports along with excellent customer service and free bonus offers, you must go for it!

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