William Hill

william hillEstablished in the market since 1934, William Hill is one of the largest, most recognised and well-acclaimed brands in the betting industry. Besides sports, the company owns a large chain of retail betting shops and gambling casinos worldwide.

The world may remember it for bookmaking, but not many people know that its services extend to horse race betting, casino, bingo and poker.

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The company started its online operations since 1998. Having nearly 70 years of experience in bookmaking, it has employed approximately 16,000 people worldwide. The website has over 4,000,000 active customer accounts. Today, it owns an array of services including telephone betting and gaming opportunities. This speaks volumes regarding its services.

The website is licensed to operate in UK, Spain, Australia, Spain and a few selected states of the United States, including Delaware and Nevada.

Free Bets & Bonus Offers

William Hill’s welcome offer is great to get you started. As soon as you open an online account and bet £10 on their website, your account gets credited with £20. In order to claim the promotional offer that delivers 2 x £10 bets, you have to use special promo code ‘F20’.

In addition to the welcome offer, William Hill has plenty of long-running promotions. For instance, in case of football events, you can easily find brilliant deals on selected games, provided the game ends in a 0-0 draw. On specific events, it offers first goal scorer insurance as well.

William Hill also runs an accumulator win bonus offer. Should you build a successful accumulator from any competition, event or league, you can earn as much as 40% of the win bonus.

Sports Games on Offer

  • Sports

The website covers nearly all major sports and events such as American Football, Football, Athletics, Darts, Baseball, Bowls, Basketball, Boxing, Cycling, Cricket, Golf, Handball, Ice hockey, Horse racing, Motor racing, Motorbike racing and volleyball. The services extend to GAA hurling, GAA football, Greyhounds, Rugby union, Rugby league, UFC, Snooker and Pool games as well. It has special sections dedicated to Olympics and other important events.

  • Odds and Betting

The best thing about William Hill is its good enhanced odds that are easily available on its online sports book. The company has made its commitment to bookmaking, horse racing and sports betting quite clear. The sportsbook covers various events, sports and betting options. Moreover, the odds are consistently good so you don’t need to fish around when you’re at William Hill.

It may not offer best margins over net, but when it comes to major leagues it offers acceptable odds. William Hill runs 3 odds formats—American, Fractional and Decimal. It also runs special bets in tennis, football and other events.

  • Live Betting

The website offers live streaming options for sports events. With WHTV, you can participate in top-notch sport events and keep an eye on the live in-play market. The live market covers 100+ events like tennis, football, snooker and horse racing (live streaming available).

  • Radio Betting Service

William Hill offers a live radio service where you can listen to air-live commentary and live previews on everyday Irish and UK Horse racing events as well as selected greyhounds. You can choose from three radio stations: In-play radio, Shops and Horse racing.

Customer Support, Security & Banking Options

There are multiple banking options available on William Hill. The website accepts debit/credit cards from various providers, all major e-wallets and online services like PayPal.

In case you have a query, you can reach the customer support team via phone (+44-870-600-0479) or drop a mail at customerservices@williamhill.co.uk. The website offers 24/7 live chat service to solve your complaints.

Final Verdict

For a website that has been functioning in the market for nearly half a century, you would expect quality services and you surely get them. The website content is excellent, but the design and layout may seem a bit heavy. It offers services in different markets and have more than 100 bets per event. The horse racing and sports betting services are excellent. The betting interface is intuitive and the members find it easy to place their bets or choose their wagers.

Both the live as well as the mobile betting platform offers great quality. In short, it’s a great place to venture out in the sports betting industry.

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